Start2AIM: AI in Marketing - also for SMEs

The Center for Sustainable Entrepreneurship (CenSE) is an independent scientific research center at the Odisee University College. We investigate sustainable entrepreneurship within family businesses and SMEs and detect new trends and challenges in the economy or society.

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CenSE translates sustainable entrepreneurship in an innovative way through co-creation into your business practice, with a focus on family businesses and SMEs.

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CenSE conducts independent practice-oriented scientific research for sustainable management of family businesses and SMEs.

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student or lecturer?

CenSE offers a variety of high-quality didactic tools and training modules and thus plays a leading role in sustainable entrepreneurship.

Our expertise in sustainable entrepreneurship

Expertise 1:
Sustainable entrepreneurship

Expertise 2:
Digitalization & circular economy

Expertise 3:
Competences of the future

Expertise 4:
Socio-economic sustainability


Start2AIM appears in Bloovi

CenSE researchers Saskia Vanden Eede and Lennerd Kevelaerts, together with Odisee researchers Katja Verbeeck and Thomas Van den Bossche, talk about the Start2AIM project in Bloovi.

It is not just Google, Facebook or Netflix that use Artificial Intelligence for marketing purposes. More and more Flemish SMEs are also using AI to raise their customer experience to a higher level. With the research project Start2AIM, Odisee shows how medium-sized companies are already tackling it today.

Research 'Circuler' in the press!

To what extent are people at the Haasrode business park (Leuven) prepared to share supporting facilities and services? The results of the research, which was carried out on behalf of Interleuven by the Bachelor's degree program Facility Management of Odisee and CenSE, are known.

Inclusive Entrepreneurship Policies, Country Assessment Notes

Academic Director of CenSE, Dr. Johan Lambrecht, and CenSE researcher Dr. Wouter Broekaert prepared the latest OECD note on inclusive entrepreneurship policies in Belgium. Cynthia Lavison and David Halabisky (OECD CFE) edited the note under the direction of Dr. Jonathan Potter (OECD CFE).

Agile for tomorrow: recruiting talent post-corona

We have experienced, in the past year, that change can happen even faster than we thought. But also that inquisitiveness and agility are crucial. With a 5-part series, Cevora takes a close look at some major trends for the future of learning and working in just as many months. In the 5th and final part, Bart Henssen, head of CenSE, talks about the post-corona labor market dynamics.


Webinar: Work & Family: How to support and motivate experienced employees?

The combination of work & family has only become more challenging. Experienced employees also have several care tasks at home in addition to their work. This leads to specific challenges that have become even more prominent since the corona crisis.

To help you as a manager or HR manager in supporting these employees, the Kenniscentrum Gezinswetenschappen and the Center for Sustainable Entrepreneurship are organizing a webinar on 18/05 from 9:30 am to 10:15 am. This webinar is part of the ESF project 'De Sandwichcoach'.

In this short, but powerful webinar we want to create awareness about the challenges of the sandwich generation, but also generate insights into the relationship with outcomes for employees and for the organization, after this we also provide the opportunity to ask questions. Afterwards, you can also register without obligation for a follow-up session, which we will organize later this spring.

Invitation webinar: Sustainable jobs thanks to a circular transition

The circular economy is on the rise. The applications are becoming more and more numerous and diverse. And that also applies to jobs!

In the ESF project S-Circel, the Province of East Flanders, Odisee Hogeschool, The Circular Hub and SBCM are investigating what opportunities the circular economy offers to help people at a distance from the labor market find a sustainable job.

Thursday April 29 (1:30 pm - 3:00 pm) we are organizing a webinar to explain the project and the possibilities to participate. We also let a few interested organizations speak and are happy to answer all your questions. We also take a look at the next steps.

Inequality in the labor market due to COVID?

Head of CenSE Bart Henssen and researcher Tim Gielens contributed to a theme issue about corona measures in the Journal for Labor Issues.

They contributed to an essay on the COVID-19 crisis and inequality in the labor market.

New book about inclusive HRM

CenSE researcher Tim Gielens and head of CenSE Bart Henssen contributed to the book by colleague Bart Moens about inclusive HRM as a compass.

A shortage of talent ... and that while hundreds of thousands of people are unemployed? The low-skilled, the over-55s, people with a migrant background, people with a disability, long-term incapacitated for work. Untapped talent. More and more employers want to use that untapped talent. In other words, inclusive employment. Unfortunately, they do not always know how to give substance to this inclusive employment. It remains with good intentions. A pity, because nobody wins.

Online International Teacher Training - Sustainable Devevelopment & SDGs in Vocational Education

How do I prepare my students for a changing world? How can I use sustainability competences and the SDGs in my teaching practice? How do I help build a sustainable school as a teacher? Curious? 

This training is already over, but if you want to be kept informed of similar training in the future, please send an email to

CenSE researchers provide webinar during Unizo's digital Thursdays

Katja Verbeeck (UCE - User Centered Electronics & ICT) and Saskia Vanden Eede (CenSE - Center for Sustainable Entrepreneurship), give a number of practical, usable tips based on their learnings from the 'Start2AIM' and 'Data Smart Entrepreneurship' projects.

The impact of business difficulties on the entrepreneur's family

The corona crisis has a major impact on entrepreneurs and their companies. But what is the impact on the entrepreneur's family when business difficulties arise? Read all about it in the report that CenSE and KULeuven wrote in collaboration with UGent.

Center for Sustainable
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